When you're a creative biz owner, you're the marketing manager, VP of sales, CFO, head of customer service - you basically do it all. AND you have to do the creative work that you actually went in business to do! How do you get it all done and still have time to sleep and have a life? I'm here to show you how.
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You're making some major mistakes on your website - and here's how to fix them.
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As a freelance copywriter and brand designer for creative businesses, I'm in leggings and a tee A LOT. I compiled this guide to my favorite freelancer essentials to help you remain stylish WHILE you work from home!
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It's time to put your services page on a diet. Or, to use another metaphor, it's time to Konmari the heck out of what you're offering.
Simplifying your service menu allows you to streamline your business, saving you time, energy, and stress. It also makes it much easier for your client to understand what you offer, leading to that magical word: conversions!
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As a copywriter for creatives and brand designer for creatives, I'm ALL ABOUT being inspired by your workspace.
A good website design marries form and function perfectly; how something looks and how it works are seamless. The best website design works so that how it looks actually improves how it works.
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Are you sick of getting traffic on your website that's just not converting? You SEE that people are coming. You KNOW that they're reading your blog. So what's the problem?
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So you're ready to get started on hiring a brand designer. YASSSSSS! So exciting! But you're investing a lot of money into this person, and want it to be a great experience. Plus, this is your BRAND. The face of your business - how the world sees you! You don't want to mess this up - but how do you know if the person you're hiring is a good fit?
Girl, I got you.
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Don't you love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.
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If the thought of going to a networking event gives you hives, you're not alone.
Networking events can be THE WORST, especially if you're an introvert like me - and like a lot of creative business owners I know.
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When a lot of people think "branding," they think of their logo - and only their logo. I'm here to tell you that branding goes way beyond that - in fact, nearly every aspect of your business can, and should, be branded.
I'm so excited to reveal this logo I designed for my friend Heather!
I know. You hate blogging for your business. Everyone seems to hate blogging for their business – it’s the biggest complaint I hear from other creative business owners. “It’s so hard to think up topics,” they tell me. Or, “I have a zillion ideas but I don’t have the time to write them. I hate writing.” Or, “It takes so much time and I don’t even get any customers from it.”
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Pop the champagne! I've recently rebranded my business and I'm sharing some of my best rebranding tips with you!
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I recently completed a really fun and exciting brand design project with one of my favorite clients. I'm so excited to share it with you!